Our Playbooks

No fake case studies.
Real strategy.

Site Story is a new agency — so instead of inventing client logos and made-up numbers, here are the actual playbooks we'll deploy for our founding clients. When real results land, they'll live right here.

Founding-client results coming soon
Trades & Home Services

The Local Lead Tap

Google Search + Local Service Ads, paired with a single conversion-led landing page and SMS speed-to-lead. Designed to fill the diary of plumbers, roofers, electricians and similar trades.

Google SearchLSALanding PageSMS Follow-up
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Dental & Healthcare

The Map-Pack Magnet

Google Business Profile overhaul, review velocity campaign, location-targeted SEO content and schema. Built to dominate the Portsmouth map pack for high-intent searches.

Local SEOGBPReputationSchema
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Professional Services

The Brochure-to-Pipeline Rebuild

Replace a tired brochure site with a conversion-led rebuild: clear positioning, lead magnets, CRM-tracked enquiry forms and topic-cluster SEO that compounds month after month.

Web DesignCROLocal SEOContent
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Aesthetics & Wellness

The Booked-Out Calendar

Meta lead-generation campaigns funneling into a chatbot qualifier and direct calendar booking — so consultations are booked without admin tying up the team.

Meta AdsAI ChatbotBooking SystemCRM
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E-commerce & D2C

The Profitable Scale Stack

Google Shopping + Performance Max + Meta Advantage+ structured around true profit, with server-side tracking so every pound of spend is attributed properly.

PMaxMeta Adv+Server-side TrackingCRO
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Hospitality & Local Retail

The Neighbourhood Brand Engine

Short-form video, community management and reputation building so your business becomes the obvious local choice — before anyone Googles it.

Social MediaReputationLocal SEO
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Want a playbook built for your business?

Book a 30-minute demo call. We'll map out which of these will move the needle fastest — and if we can't help, we'll tell you.