PPC advertising that prints profit, not impressions.
Google & Meta ads, managed by senior strategists who care more about your return than your reach. Real ROAS, every month.
The problem
Why most local businesses struggle here.
Most PPC agencies optimise for clicks, impressions and 'engagement' — none of which pays your bills. Meanwhile your ad spend evaporates.
The reality
And why it's quietly costing you a fortune.
Bad PPC isn't just expensive — it teaches Google to find you cheap, low-intent clicks forever. The longer it runs unfixed, the harder it is to recover.
Our approach
How Site Story fixes it.
We restructure campaigns around revenue. Tight match types, killer landing pages, conversion-led bidding and weekly performance reviews. We move fast and report honestly.
What you get
- Google Search, Performance Max, Meta
- Conversion-led landing pages included
- Server-side conversion tracking
- Weekly performance calls
- No agency markup on ad spend
- Senior media buyer on every account
Deliverables
Exactly what's included.
No vague packages. Here's the work we'll actually do — month one and beyond.
Forensic teardown of existing ad accounts and a clean, profitable rebuild.
Google Search, PMax, YouTube and Meta — built around buyer intent.
Dedicated, conversion-tested pages per campaign — never a homepage.
GTM server containers and enhanced conversions for accurate attribution.
Static and video ad creative refreshed monthly to fight fatigue.
Bids, budgets, audiences and creative iterated weekly — not monthly.
Our process
How we launch your ppc advertising engine.
Discovery
Deep audit of your funnel, market and competitors.
Strategy
A custom plan tied to revenue, not vanity metrics.
Launch
Build, ship and instrument everything fast.
Optimise
Weekly experiments. Compounding results.
Pricing
Simple, transparent.
Flat monthly retainers. No hidden fees. Cancel with 30 days' notice.
- 2 ad platforms
- Up to £15k spend
- Weekly calls
- Creative refreshes
- Omnichannel
- Unlimited spend
- Dedicated media buyer
- Advanced tracking
FAQ
Frequently asked.
Ready to scale with ppc advertising?
Book a free 30-minute call. We'll show you what's possible — no pressure, no sales theatre.